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Market Strategy – Reading the tea leaves on HPG’s advertising “channel stretch”, SAB’s advertising bipolarity + VJC’s PR damage control

Strategy Note 11/01/2019    219

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  • Hoa Phat Group: Advertising channel stretch a harbinger of desperation or a blitzkrieg campaign?
  • Sabeco: Why aren’t you on elevator LCD screens?
  • Vietjet: Wings clipped for now

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