Market Strategy – Reading the tea leaves on HPG’s advertising “channel stretch”, SAB’s advertising bipolarity + VJC’s PR damage control
Strategy Note 11/01/2019 219
- Hoa Phat Group: Advertising channel stretch a harbinger of desperation or a blitzkrieg campaign?
- Sabeco: Why aren’t you on elevator LCD screens?
- Vietjet: Wings clipped for now
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